{"id":8361,"date":"2025-02-23T13:51:03","date_gmt":"2025-02-23T13:51:03","guid":{"rendered":"https:\/\/elgideas.zoner.dev\/?p=8361"},"modified":"2025-09-15T10:30:56","modified_gmt":"2025-09-15T10:30:56","slug":"konversio-verkkosivulla","status":"publish","type":"post","link":"https:\/\/elgideas.zoner.dev\/fi\/konversio-verkkosivulla\/","title":{"rendered":"Konversio mittaa k\u00e4vij\u00f6iden toimintaa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8361\" class=\"elementor elementor-8361\">\n\t\t\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-4737acdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4737acdf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7d2c40\" data-id=\"6d7d2c40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24135fd elementor-widget elementor-widget-spacer\" data-id=\"24135fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-2d1c1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d1c1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-363dfcaf\" data-id=\"363dfcaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41ac3380 elementor-widget elementor-widget-text-editor\" data-id=\"41ac3380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Verkkosivujen konversio tarkoittaa sit\u00e4, ett\u00e4 k\u00e4vij\u00e4 suorittaa halutun toiminnan, joka on sidoksissa liiketoiminnan tavoitteisiin.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b8c20 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"e6b8c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Konversio arvon perusteella mitataan markkinoinnin tuloksellisuutta esim.<u> yhteydenottopyynt\u00f6<\/u> ja tai <u>verkkokaupoissa toteutuneet ostot.<\/u>  <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb939c elementor-widget elementor-widget-text-editor\" data-id=\"fdb939c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Ostaminen<\/strong>: Verkkokaupassa konversio tapahtuu, kun asiakas ostaa tuotteen tai palvelun.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917cf3f elementor-widget elementor-widget-text-editor\" data-id=\"917cf3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Rekister\u00f6ityminen<\/strong>: Yhteisty\u00f6- tai palvelusivustoilla konversio voi olla, kun k\u00e4ytt\u00e4j\u00e4 rekister\u00f6ityy palveluun tai luo k\u00e4ytt\u00e4j\u00e4tilin.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110326c elementor-widget elementor-widget-text-editor\" data-id=\"110326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Uutiskirjeen tilaaminen<\/strong>: K\u00e4ytt\u00e4j\u00e4 tilaa uutiskirjeen tai muuta sis\u00e4lt\u00f6\u00e4, mik\u00e4 voi auttaa yrityst\u00e4 rakentamaan asiakassuhteita ja markkinointilistoja.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c39e55 elementor-widget elementor-widget-text-editor\" data-id=\"9c39e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Yhteydenotto<\/strong>: Konversio voi tapahtua my\u00f6s, kun k\u00e4ytt\u00e4j\u00e4 t\u00e4ytt\u00e4\u00e4 yhteydenottolomakkeen tai soittaa yritykselle.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c64eb8 elementor-widget elementor-widget-text-editor\" data-id=\"5c64eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><span style=\"color: #333333;\"><strong>Lataaminen<\/strong>:<\/span> <span style=\"color: #333333;\">Jos verkkosivusto tarjoaa ladattavaa sis\u00e4lt\u00f6\u00e4, kuten e-kirjoja tai asiakirjoja, konversio tapahtuu, kun k\u00e4vij\u00e4 lataa t\u00e4m\u00e4n sis\u00e4ll\u00f6n.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa664d6 elementor-widget elementor-widget-text-editor\" data-id=\"fa664d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sosiaalisen median jakaminen<\/strong>: Joissakin tapauksissa konversio voi olla my\u00f6s k\u00e4vij\u00e4n jakama sis\u00e4lt\u00f6 sosiaalisessa mediassa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c94d88 elementor-widget elementor-widget-text-editor\" data-id=\"8c94d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><strong>Konversioiden optimointi on t\u00e4rke\u00e4 osa verkkosivuston kehitt\u00e4mist\u00e4<\/strong>, ja se voi sis\u00e4lt\u00e4\u00e4 erilaisia strategioita, kuten k\u00e4ytt\u00e4j\u00e4kokemuksen parantamista, houkuttelevia tarjouksia, selkeit\u00e4 toimintakehotuksia (CTA) ja tehokasta markkinointia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757617a elementor-widget elementor-widget-spacer\" data-id=\"757617a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bc309 elementor-widget elementor-widget-text-editor\" data-id=\"d8bc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><strong>Kaikenkokoiselle\u00a0 ja kaikenlaisille verkkosivuille on seuranta t\u00e4rke\u00e4\u00e4!<\/strong><\/span><\/p><p><span style=\"color: #333333;\"><strong>Markkinoinnin tuloksellisuutta mitataan mitattavalla arvolla ja siihen hyv\u00e4 ty\u00f6kalu on Google Analystics.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1974b492\" data-id=\"1974b492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632f502 elementor-widget elementor-widget-image\" data-id=\"632f502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"456\" src=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Analystics-nakyma.jpg\" class=\"attachment-large size-large wp-image-8409\" alt=\"konveriso vrkkosivuilla mit\u00e4 tarkoittaa Analystics-na\u0308kyma\u0308\" srcset=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Analystics-nakyma.jpg 700w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Analystics-nakyma-280x182.jpg 280w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Analystics-nakyma-500x326.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b01f8db elementor-widget elementor-widget-text-editor\" data-id=\"b01f8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\">T\u00e4m\u00e4 on Google Analysticsin n\u00e4kym\u00e4. Google Analystics on ilmainen mittausty\u00f6kalu, joka lyhyesti sanottuna <strong>mittaa liikennett\u00e4 eli ker\u00e4\u00e4 tietoa k\u00e4vij\u00f6ist\u00e4 ja sen k\u00e4ytt\u00e4jien k\u00e4ytt\u00e4ytymist\u00e4 sivustolla<\/strong>. Siis my\u00f6s sivuston konversiot l\u00f6ytyv\u00e4t t\u00e4\u00e4lt\u00e4.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad42df elementor-widget elementor-widget-spacer\" data-id=\"1ad42df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14115a elementor-widget elementor-widget-image\" data-id=\"f14115a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"360\" src=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Search-Console-dataa.png\" class=\"attachment-large size-large wp-image-8407\" alt=\"Search-Console-dataa\" srcset=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Search-Console-dataa.png 700w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Search-Console-dataa-280x144.png 280w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/Search-Console-dataa-500x257.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf9309 elementor-widget elementor-widget-text-editor\" data-id=\"eaf9309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\">T\u00e4m\u00e4 on Google Search Consolen n\u00e4kym\u00e4.\u00a0 Google Search Console on Googlen ilmainen ty\u00f6kalu, jonka avulla verkkosivuston yll\u00e4pit\u00e4j\u00e4 voi tarkkailla muun muassa, miten Google indeksoi ja n\u00e4kee sivuston. Tietojen avulla voidaan optimoida sivustoa paremmaksi ja <strong>parantaa sijoituksia Googlen hakutuloksissa.\u00a0<\/strong><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-c69860d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c69860d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5982202\" data-id=\"5982202\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5196b wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"7a5196b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Mik\u00e4li tarvitset verkkosivulle Google Search Consolen tai Google Anlysticsin niin ota yhteytt\u00e4<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d5a51 elementor-widget elementor-widget-text-editor\" data-id=\"60d5a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><a href=\"tel:505004245\">050 5004245<\/a> tai <a href=\"mailto:sari.elg@elgideas.zoner.dev\">sari.elg@elgideas.zoner.dev<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67f9fe7\" data-id=\"67f9fe7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-6bf42b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf42b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2773c21e\" data-id=\"2773c21e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c01207 elementor-widget elementor-widget-wavo-blog-slider2\" data-id=\"58c01207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-blog-slider2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog--slider-wrapper\" data-slider-settings='{\"speed\":1000,\"perview\":3,\"mdperview\":2,\"smperview\":1,\"gap\":15,\"loop\":true,\"autoplay\":false,\"mousewheel\":false,\"hoverstop\":true,\"coverflow\":false,\"centered\":false,\"hidescrollbar\":false,\"rotate\":30,\"depth\":100}'><div id=\"blog--slider-58c01207\" class=\"swiper-container\"><div class=\"swiper-wrapper\"><div class=\"box--grid box--classic swiper-slide item--grid slide--item-classic item--thumb-image item--scale-image-out item--overlay-on-hover post-9862 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-fi tag-miksi-verkkosivu-ei-nay-googlen-hakutuloksissa nt-post-class -has-sticky  \"><div class=\"blog--layout-grid\"><a class=\"post--link\" href=\"https:\/\/elgideas.zoner.dev\/fi\/miksi-verkkosivusi-ei-nay-googlen-hakutuloksissa-6-yleista-syyta-ja-ratkaisut\/\"><figure class=\"post--thumb\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/goole-hakutulokset.jpg\" class=\"post--image wp-post-image\" alt=\"goole-hakutulokset\" srcset=\"https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/goole-hakutulokset.jpg 600w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/goole-hakutulokset-280x187.jpg 280w, https:\/\/elgideas.zoner.dev\/wp-content\/uploads\/goole-hakutulokset-500x333.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/a><div class=\"post--content-wrapper\"><div class=\"post--content\"><h3 class=\"post--heading\"><a href=\"https:\/\/elgideas.zoner.dev\/fi\/miksi-verkkosivusi-ei-nay-googlen-hakutuloksissa-6-yleista-syyta-ja-ratkaisut\/\">Miksi verkkosivusi ei n\u00e4y Googlen hakutuloksissa \u2013 6 yleist\u00e4 syyt\u00e4 ja ratkaisut <\/a><\/h3><p class=\"post--excerpt\">Oletko joskus googlannut yrityksesi tai verkkosivusi nime\u00e4 ja pettynyt, kun sit\u00e4 ei l\u00f6ydy mist\u00e4\u00e4n hakutuloksista? Et ole yksin. Moni sivuston&hellip;<\/p><a href=\"https:\/\/elgideas.zoner.dev\/fi\/miksi-verkkosivusi-ei-nay-googlen-hakutuloksissa-6-yleista-syyta-ja-ratkaisut\/\" class=\"post--btn-more type--circle\"><span class=\"post--btn-point\"><\/span>Lue lis\u00e4\u00e4<i class=\"post--btn-icon\"><svg class=\"arrow-icon\"\n                                            width=\"16\"\n                                            height=\"16\"\n                                            viewBox=\"0 0 16 16\"\n                                            fill=\"none\"\n                                            xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 8H15M15 8L8.5 1.5M15 8L8.5 14.5\"\n                                            stroke-width=\"2\"\n                                            stroke-linejoin=\"round\"><\/path><\/svg><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"box--grid box--classic swiper-slide item--grid slide--item-classic item--thumb-image item--scale-image-out 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