Brand Building and Marketing Strategy for CO2.fi Oy
CO2.FI Oy is a specialist company in the design, monitoring, reporting, consulting, and training of energy-efficient solutions for buildings and properties.
The company wanted a complete overhaul of its existing website. The redesign process began with a “clean slate” approach, starting with the core identity of CO2.FI Oy and the development of the company’s strategy. All planning and implementation were founded on a deep dive into various factors: understanding the company, its background, the services and products CO2.FI Oy offers, the competitive landscape, the target audience(s) and their backgrounds/knowledge/expectations, desired outcomes, resources, timeline, and more. At least one-third of the total time allocated for the website project was dedicated to this initial immersion phase.
The initial stages involved designing a new logo for CO2.FI Oy, followed by the website and other marketing materials. A video for the website, YouTube, and LinkedIn pages was also filmed for CO2.FI.
The website was implemented using HTML, CSS, and PHP.
No matter if your marketing communication project or assignment is big or small, get in touch!
With excellent marketing expertise and extensive experience across various industries, I’m confident I can offer you and your business exceptional marketing communication services. Whether it’s about developing your website or online store, or other marketing efforts, together we’ll create a strategy that helps us reach our goals.
